AMC Cinemas, one of the world’s largest cinema chains, and studio Universal have signed a deal that could change the dynamics of the cinema industry. Accordingly, the films will customarily have at least three months of visionary adventures that could come down to 17 days.
Epidemic conditions continue to accelerate this change in the changing film industry. After the Covid-19 outbreak, Trolls World Tour gave up its cinema vision and launched its film as a PVOD, Universal announced the idea of bringing its films into digital screenings simultaneously with its traditional cinema vision as a PVOD, and other cinema chains such as AMC and Cineworld announced that they would not be showing their films in their cinemas because of this decision, which violated the But both the inevitability of the change that is coming and the harsh epidemic conditions seem to have sent the 90-day range of vision seen as sacred into the dusty pages of history.
According to an agreement signed by AMC and studio Universal, One of the world’s largest cinema chains, Universal films can be released as PVOD (Premium video on demand) within 17 Days of their screenings at AMC Cinemas, meaning they can enter digital screenings. Although the deal between the two major firms is not closed, the financial details contained in the deal have not yet been revealed. However, AMC will receive a certain percentage of early digital rentals and sales of films, and Universal will not be able to sell movies digitally at a reduced price until three months after the film’s vision is announced. With this agreement between the country’s largest cinema chain and one of its biggest studios, we can say that the 90-day vision window tradition is irrevocably broken. With this agreement, other similar agreements have also led other major studios and cinema chains rapidly, while waiting for the cinema halls and small independent chains will be affected or play a role in how this new scheme from this scheme, time will tell. It is obvious that this historic agreement will have dozens of different effects and will affect the agenda for a long time.